Agile-retail expert Melissa Gonzalez will speak about how accelerated adoption of new consumer behaviors will reshape the physical store in the future, specifically:
•The design and functionality of the cash wrap
•The storefront window
•Allocation of front of house vs. back of house to better serve the new logistical needs (store as a point of fulfillment while also a place for discovery for others) and customer expectations
•Acceleration of unified commerce experience
What viewers will come away with
•Ways to rethink the in-store experience for a more digitized world.
•How value and convenience can be married with experiential design.
•How to think holistically about the evolving customer journey.
Key reflection questions
•What does the in-store check out look like in the future?
•How do I create an agile environment that can flex for a store with a digital backbone?
•How do I balance digitization with touch-feel?
Melissa is a pioneer in bringing the pop-up retail format to the mainstream. She is the founder and CEO of The Lionesque Group, a firm of award-winning retail strategists and pop-up architectsTM as well as a Principal and Shareholder in MG2, a global architecture firm. Beginning with a deep dive into strategy, Melissa helps clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating loyalty with existing customers, and building a platform for their future evolution. Some of her clients include Amazon, COTY, Estee Lauder, M.Gemi, Nordstrom, Purple, Stella & Dot, The RealReal, YUM brands, and others, as well as property groups such as GGP Properties (now Brookfield) and Steiner & Associates.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.