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January 14th, 2021
11:00 am - 1:00 pm EST
Virtual Event

PSFK presents…Winning the Modern Marketplace

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Virtual Event

Description

Day 4 of Retail Innovation Week 2021 is sponsored by Avalara, who provides tax automation technology for growing businesses.

This two-hour session will feature a series of talks from leading experts from global companies and emerging start-ups.  We will be doing a deep-dive into the latest tools & techniques for standing out and driving sales in today’s competitive online marketplaces.

The online marketplace model is incredibly popular amongst consumers and, for many, their first stop when shopping for products online. While one-size-fits-all shopping destinations streamline the browsing process for consumers, it can be incredibly challenging for brands to both stand out as well as to control individual customer experience on the platforms. As the result, it is critical brands use every tool at their disposal and deploy the most innovative tactics in order to best position themselves on these sites, and maximize overall performance.

To stand out on incredibly popular marketplaces like Amazon, Alibaba and eBay, successful brands are actively considering the nuances of particular platforms and utilizing unique strategies to capture consumer attention and drive them to purchase. Through multifaceted approaches that consider the importance of marketing, product experience, backend operations, and next-gen selling, customer support, and modern payment structures, businesses can distinguish themselves from potential competitors.

Join pioneers from leading retailers and brands to hear best practices for effectively optimizing selling online through SEO, competitive pricing, digital product placement, and fulfillment. Full Agenda to come.

 

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The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.