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June 30th, 2020
3:30 pm - 4:00 pm EDT

Bringing the Streets Back to Life: The Revival of Experiential Retail

Free
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Description

The unprecedented events of the COVID-19 pandemic and recent riots have hit retail extremely hard and further shifted shopping away from brick-and-mortar, compounding challenges that were already facing the industry and forcing many long-standing businesses to close their doors.

Hear from visionary experience design pioneer Lionel Ohayon, founder and CEO of design innovation firm ICRAVE, and Sam Ben-Avraham, serial entrepreneur and co-founder of prolific retailer KITH, about what kind of retail and experiences will need to be born to attract people back to the streets and restore our communities.

What viewers will walk away with?
•Insights into experience design strategy and its impact on consumer behavior
•A playbook of ideas on how to attract consumers back to brick-and-mortar storefronts
•Real-world case studies from leading innovators in retail and design

Key reflections
•What role will experiential retail play in a post-COVID world?
•How can we use technology and design to encourage consumer confidence?
•What kinds of retail experiences will be needed to restore our communities?
•What do we need to do as an industry to revive brick-and-mortar retail?

The Speakers

Lionel Ohayon

Lionel Ohayon, is the founder and CEO of ICRAVE, a leading design firm based in New York City that solves business challenges through strategy and design. Since launching ICRAVE in 2002, Ohayon has grown the studio into an internationally renowned practice that drives clients’ bottom line by designing spaces as experiences that capture people’s attention. Ohayon works with Fortune 500 companies, top developers and other retail innovators to create award-winning work spanning healthcare, airports, air travel and cruise, hospitality and entertainment, and mixed-use residential.

Ohayon is passionate about fostering creativity in the world around him. Outside of the office, Ohayon donates his time and resources to Performance Space 122, a not-for-profit arts organization and one of the longest standing venues dedicated to contemporary performance art in New York City. He lives in Manhattan with his wife and three children. Ohayon graduated from the University of Waterloo School of Architecture.

Sam Ben Avraham

Sam Ben Avraham is an entrepreneur who has founded, invested in and operated businesses in the lifestyle industries. His main focus has been in fashion, wellness, hospitality and consumer goods. Over the past 30 years Ben-Avraham has been an active member of the industry and has built a reputation as an innovator, a community builder and a true merchant.

Ben-Avraham’s ventures are known to push the boundaries of what is currently found in the market. Those venues include: Retail stores, brands, e-commerce platforms, B2B trade shows, B2C events, tech start-ups, hotels, nightlife, spirits, shared work spaces and real estate, including WeWork, KITH, Liberty and Cabana Trade Show.

The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.