RLab’s Adaora Udoji interviews augmented reality pioneer Tom Emrich (8th Wall, We Are Wearables, AugmentedReality.org) about AR trends and consumer use cases that can help retailers reimagine the store experience.
From virtual try-ons to interactive 3D merchandising, there are many ways retailers can use AR technologies to enrich the store experience while enabling contactless commerce. Whether you want to bring signage and storefronts to life, or bring the storefront to the customer no matter where they are, this conversation will help you understand opportunities for AR in retail. You’ll also learn about advances in 3D scanning and WebAR that are making these technologies and experiences more accessible than ever before.
What you’ll come away with:
•Examples of use cases for AR in retail
•Trends in AR adoption
•An understanding of what’s possible with today’s technology
Key reflection questions:
•What can your business do with AR?
•How might AR help solve new pain points in the consumer experience?
Tom Emrich is recognized as one of the world’s leading thought leaders in augmented reality (AR), virtual reality (VR) & wearable technology. A pioneer in this space, Tom has over a decade-long track record of running tech teams and providing strategic direction in emerging technologies for powerhouse brands and organizations. He started working in augmented reality in 2009.
As VP of Product at 8th Wall, Tom is leading the strategy, development and go-to-market of powerful tools used by developers to create augmented reality and virtual reality for the browser (WebAR and WebVR). 8th Wall has powered WebAR content for brands including Sony Pictures’, Sony Music, Miller Lite, British Gas, Heineken, Swiss Airlines, Porsche, Toyota, Red Bull, Time Magazine, LEGO, Ally + MONOPOLY and more.
Adaora Udoji is a media innovator and award-winning storyteller with expertise in emerging technology. She is currently the Director of Corporate Innovation at New York City’s RLab, the nation’s first city-funded center for education, entrepreneurship and innovation in emerging technologies like virtual reality, augmented reality, and spatial computing.
Adaora has wide-ranging expertise building new tech products, teams and business model strategies. She’s also a media maker, writing and directing experiences for the likes of Google Daydream VR, and producing documentaries and short films. She previously ran a media-tech startup called News Deeply, worked in venture capital, and as a journalist and television news anchor, she has covered some of the most compelling stories of our time from the Iraq war to Hurricane Katrina and the election of President Barack Obama for ABC News, CNN and public radio.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.