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July 1st, 2020
12:00 pm - 12:20 pm EDT

Accelerating Innovation in Times of Change

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The last two months may be irrevocably changing customer behavior and comfort with digital platforms, making exponential innovation more palatable at scale.

This fireside chat will feature Joshua Shabtai, Senior Director, Ecosystem, Lowe’s Innovation Labs, in conversation with PSFK’s Lauren Lyons, sharing how Lowe’s has been adapting in terms of accelerating BOPIS optionality and opening up new remote services as well as mixed reality applications.

About Lowe’s Innovation Labs:
Lowe’s Innovation Labs is what’s next for home improvement retail. As the innovation hub for Fortune 50 retailer Lowe’s Companies, Inc., we leverage emerging technologies to accelerate the experiences customers expect today and to develop the capabilities that will power tomorrow. Centered around three distinct practices, Creative Technology, Ecosystem, and Development, Lowe’s Innovation Labs’ work ranges from applied R&D to strategic narrative development to the delivery of differentiated experiences at scale.


The Speakers

Joshua Shabtai

At Lowe’s Innovation Labs, Josh Shabtai leads a global team responsible for articulating the future of home improvement retail and establishing strong, actionable partnerships with technology and cultural organizations of all sizes – with the ultimate goal of accelerating Lowe’s ability to make that future real today.

His background as an augmented reality videogame designer, connected-toy start-up founder and advertising creative director has fueled his passion for partnering with visionary companies and working to scale breakthrough ideas at Lowe’s. Prior to joining Lowe’s Innovation Labs, he co-founded an augmented reality videogame studio, lm/nl, where he directed the best-selling AR title Star Wars Arcade: Falcon Gunner for iOS; co-created the $100m+ selling toys-to-life platform Telepods; and developed a variety of hybrid digital/physical experiences as a creative director at IPG Media Lab and JWT.

Lauren Lyons

Lauren Lyons is a Strategist at PSFK, developing content around retail innovation to support and inspire client initiatives.

The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.